From flashy logos to legitimate lifestyle upgrades, Dubai’s branded homes are leading the world, and the price tags show it.
Dubai’s skyline isn’t just filled with towers, it’s now lined with status statements. Bugatti, Armani, Bulgari, Mercedes–Benz: you name it, and there’s probably a branded residence to match. And buyers are not just okay with that, they’re paying handsomely for it.
What started as luxury extensions of iconic hotels like Ritz-Carlton and Four Seasons has morphed into a deeply personal lifestyle statement. Today, automotive legends, fashion powerhouses, and wellness innovators are leaving their mark on how people live — from the walls to the amenities. The market has taken notice: in Dubai, branded residences now fetch roughly a 40% premium over traditional properties.
Louis Harding, CEO at Betterhomes, explains: “Luxury real estate is evolving. A home is no longer simply where you live, but a reflection of identity and aspiration. In Dubai, branded residences already command around a 40% premium compared to traditional homes, and with more than 140 projects set for delivery by 2031, the city is clearly leading a global shift in how we live and invest.”
Iconic architecture and towering skyscrapers isn’t enough – branded living is emerging as the on-trend lifestyle.
Big Brand, Bigger Premiums
Forget the rumored 100%–plus markup, data now show real numbers: branded residences in Dubai typically command a 40% premium over non-branded homes but that’s just the base. Headlines grab attention at the Bugatti Residences where prices soar 198% above the norm, with some estimates reaching up to 237%. Hello, investment property.
The Seal of Approval
Buyers aren’t just chasing design; they’re chasing identity and ease. High-end branding delivers premium amenities, high-style interiors, concierge-level services, and resale resilience, everything luxury-savvy investors crave.
Dubai: Branded Living Capital
Globally, the branded residences market has exploded with 240 new projects launched in 2024 across 100 countries. But Dubai isn’t just part of the trend, as always with our savvy city – it’s leading it.
- 48,474 branded units already in Dubai’s inventory as of mid-2025
- Five-star pageant – 61 completed developments now, and 100 more in progress
- By 2031, more than 140 branded projects expected throughout the city, solidifying Dubai’s epicenter status
- Dubai accounted for 43% more branded sales in 2024 (over 13,000 units), generating some AED 60 billion in value
In broader terms, branded residences are forecasted to double globally over the next seven years.
More Dirhams, More Demand
Despite a slight dip in transaction volume, total value surged 37% in H1 2025 alone – thanks to record sales like a $44.6 million penthouse in Asora Bay (by Meraas). Branded resales are moving faster and netting higher returns, particularly in the off-plan scene favoured by international buyers.
Dubai isn’t just building homes,it’s curating identity, luxury, and investment value. With global brands lining up to drop their logos and lifestyle codes in the city, Dubai’s branded residences scene is less niche and more new mainstream.
