Frock Off: What to Expect from Red Sea Fashion Week

Fashion is taking Saudi Arabia by storm!

Fashionistas, brace yourselves for a global style takeover. Dolce & Gabbana kicked off the haute couture spectacle by bringing their Alta Moda collection to the stunning landscapes of AlUla. Saudi designers took centre stage at renowned fashion weeks in Paris and Milan, showcasing their talents under the dazzling spotlight of Saudi 100. From the ancient beauty of AlUla to the iconic catwalks of Europe, it’s a fashion journey fit for royalty.

Riyadh Fashion Week debuted in 2023, setting the stage for a fashion revolution. Following in the footsteps of Dolce & Gabbana’s grandeur in AlUla, Lebanese designer Rami Kadi wowed audiences with his couture show against the breathtaking backdrop of AlUla’s beauty. And now, brace yourselves for the inaugural Red Sea Fashion Week, kicking off on Thursday, and hosted at the exclusive The St. Regis Red Sea on a private island accessible only by boats, this event marks another milestone in Saudi Arabia’s journey to fashion prominence. Led by the Saudi Fashion Commission, this initiative aims to foster local talent and catapult Saudi designers onto the global stage. 

Seven designers will grace the runway over three fabulous days, showcasing their exquisite collections. But that’s not all—visitors will also have the chance to get up close and personal with the designs during showroom visits.

Leading the charge is Tima Abid, a Saudi Arabian designer renowned for her elegant evening wear and masterfully crafted bridal gowns. With over 16 years of experience, Abid has made waves in the fashion world, having previously showcased her creations at Paris Haute Couture week. Known for her knack for blending simple silhouettes with intricate details like cutouts, Abid’s designs exude sophistication and timeless elegance. 

Day two kicks off with an electrifying show by Eau, setting the stage for a showcase of stunning designs.

Up next is Sara Altwaim, a Saudi designer renowned for infusing her creations with a modern romantic flair. Her past collections have wowed audiences with their ethereal elegance, featuring delicate lace, flowing silhouettes, and intricate details like lace gloves.

Following Sara Altwaim is Yasmina Q, celebrated for her chic and effortless designs. Known for her breezy knits and soft sorbet colours, Yasmina Q’s creations are the epitome of laid-back luxury. From body-skimming dresses to stylish separates, her designs exude sophistication and timeless charm. 

Day three starts with Hadia Ghaleb, bringing a modern twist to beachwear with edgy swimwear alternatives. Perfect for women who prefer more coverage, Hadia Ghaleb’s designs feature long sleeves, high necklines, shorts, wraps, and head coverings. Get ready to make a splash in bold colour-blocking and eye-catching patterns!

Following Hadia Ghaleb is niluu, representing the epitome of sustainable luxury. Hailing from Turkey, this eco-conscious brand uses vegan silk to create fluid resort wear adorned with dazzling prints. From breezy dresses to chic separates, niluu’s collection promises to elevate your vacation wardrobe with style and sustainability.

Get ready to witness the grand finale of Red Sea Fashion Week with Rebirth! Closing out the week with elevated bohemian vibes, Rebirth, founded by Tala Abukhaled, seamlessly blends traditional techniques with modern designs. From weaving transformed into crop tops to knotted macrame as flowing belts, Rebirth brings a fresh twist to traditional crafts.

In a groundbreaking project, Rebirth recently combined traditional Palestinian tatreez embroidery with sheer tops, creating a mesmerising illusion of colourful stitches suspended in mid-air. As a pioneer in the Saudi region, this show promises to showcase the diverse talent emerging from the kingdom and redefine the boundaries of fashion. 

Get ready for an unforgettable finale that celebrates creativity, culture, and innovation in the region.

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