Riyadh just witnessed a style power play.
PUMA has teamed up once again with Eastern Flames FC, Saudi Arabia’s trailblazing all-women’s football club, to drop the official 2025/26 season kits, and trust us, they’re not just uniforms: they’re statements.
This season isn’t just another kick-off. February 2026 marks the club’s 20th anniversary, boasting two decades of rewriting the rules and carving space for women in football. And what better way to honour that legacy than with a wardrobe that celebrates local heritage, stylish design, and unparalleled ambition?
Here’s the line-up:
- Home Kit: A searing orange with the original Flames colour, burning bright with the team’s fiery spirit.
- Away Kit: A sleek, all-white look radiating unity, ambition, and clean-cut elegance.
- Third Kit: A moody, dark-toned stunner, balancing contemporary edge with performance grit.
This drop is the latest spark in PUMA’s three-year partnership with the Flames, one that’s about more than kits. It’s about empowerment, inspiration, and building a football culture where women lead the game. The collaboration mirrors Saudi Arabia’s Vision 2030 by pushing inclusivity, creating real pathways for young talent, and proving that women’s sport deserves the global spotlight.
As Maram Albutairi, CEO of Eastern Flames FC, puts it: “This year is our 20th anniversary, a celebration of resilience, ambition, and the women who paved the way. With PUMA, we’re not just wearing kits. We’re wearing our history, our dreams, and our future.”
And from Johan Kuhlo, PUMA Middle East Managing Director: “Eastern Flames are making history, and we’re proud to dress them for the occasion. Together, we’re shaping the next chapter of women’s football in the region.”
So yes, the kits are fire, but it’s also a fashion-meets-football revolution, set to redefine women’s sport in the Kingdom of Saudi Arabia.
