The pool party favourite was part of the recently-closed Caesar’s Palace resort on Bluewaters.
In November, Ceasar’s Palace waved farewell to Bluewaters after five years, ushering in a new era with the reopening of the hotel as a Banyan Tree property in December. While some beloved venues remain, others have bid adieu. Although the fan-favourite Cove Beach club stuck around for the initial months of the year, it has now officially shuttered its doors.
The iconic venue however, is gearing up for a grand relocation to a shiny new spot soon. This exciting move marks a fresh chapter in the brand’s enduring relationship with Dubai Holding, as Cove Beach gets ready to unveil its revamped look at La Vie, JBR’s latest luxury property. While the exact opening date is still under wraps, anticipation is high for its imminent debut.
The new Cove Beach promises to enhance the beach club scene with premium food and beverage offerings and lifestyle experiences, taking the concept to new heights. Guests can look forward to the familiar three-tiered experience, featuring an upscale indoor/outdoor restaurant, chic cabanas and sun loungers by the pool and beach, and an expansive deck area boasting a new rosé lounge and purpose-built DJ booth right on the sand for endless fun.
And here’s the best part: all the beloved Cove Beach activations, from the award-winning ladies’ day to industry day, NXT Friday, Rendezvous, and Garden of Cove, will make a triumphant return in their new, more boujee location, promising an even bigger and better experience for loyal fans and party-goers alike.
Stay tuned for more updates on this as The Insider newsroom gets them.
