Your guide to the MMI app for smart sipping and rewards worth toasting.
Dubai might be the city of convenience, but even here, finding the perfect bottle on short notice can be a mission. Enter the MMI Cheers Club app, a new digital essential for anyone who loves hosting, sipping bevvies, and discovering something special. Whether you’re topping up for a dinner party or restocking your home bar, this smart little app makes it effortless.
Download the app on Google Play or Apple.
With just a few taps, you can browse curated collections of wine, spirits, beer, and more, and the best part is you can ensure these are all tailored to your taste. Not sure what to order? The app learns your preferences and suggests bottles that suit your palate. Running late? No problem! Enjoy two-hour chilled delivery across Dubai, complete with live order tracking from checkout to clink (as if we didn’t need another reason to have a cheeky wine or two.)
The MMI Cheers Club isn’t just an app; it’s also a loyalty programme that turns every purchase into what they call Corks. For every AED 10 you spend, you earn one Cork, and those add up fast. Hit 25 Corks and unlock the rewards catalogue, where you can swap your points for premium bottles: 75 Corks for a 12-pack of Heineken, 100 Corks for a bottle of Minuty Prestige, or 200 Corks for a celebratory Moët & Chandon. Whether you’re saving up for a showpiece or just want your next bottle on the house, it’s a rewarding way to stock up.
New to the app? You’ll get double Corks on your first purchase, in-store or online, plus exclusive access to seasonal offers, competitions, and limited-edition drops. Think of it as your personal sommelier — one that fits right in your pocket.
Browsing is intuitive and fun too. Search by grape, region, or even mood (because some nights are Cabernet, and others are cocktail). Save your favourites, reorder in seconds, and let the app do the rest.
Making hosting at home just that little bit easier and slightly more stylish.
And because Dubai never does anything halfway, the launch comes with an incredible prize: app users who make a purchase are automatically entered to win the Ultimate Emirates Dubai 7s Experience worth AED 20,000. The package includes return Emirates flights for a friend, a luxury stay for two in Dubai, weekend passes to the Emirates Dubai 7s, a meet-and-greet with All Blacks Rugby legends, VIP access to the Absolut viewing platform for the Saturday and Sunday concerts, and 1,000 free Corks to celebrate afterwards.
It’s official: premium hosting just got swisher.
Download the MMI Cheers Club App now on Apple Store or Google Play, make your first order, and start earning Corks today. Terms and conditions apply.
