Dubai loves a fashion moment, and this one is major.
Kardashian-approved and celebrity-loved shapewear-and-beyond label SKIMS has officially opened its first permanent Middle East store at Mall of the Emirates. Yes, the fittings, the fabrics, the “how does this make my body look this good?” sorcery… it’s all here IRL.
The brand founded by Kim Kardashian (with Jens Grede) has finally stepped out of our online carts and into a physical space you can actually wander through, touch, try on and obsess over. Think of it as stepping inside the SKIMS feed: neutral tones, sculptural curves, mirrored moments, oversized logo, and lighting that makes you want to take a selfie immediately. Minimalism, but make it mood.
The store design reflects the sleek and minimalist brand.
Inside the store, expect the greatest hits: the Fits Everybody icons, Seamless Sculpt shapewear, Cotton Rib sets, cosy Cotton Fleece, off-duty Boyfriend pieces and the rapidly growing SKIMS Mens line. Translation: the airport look, the gym-but-not-gym outfit, the sofa-to-street matching set – all sorted.
SKIMS built its name on body-hugging shapewear that actually fits real bodies, then evolved into full “capsule wardrobe, but comfy” energy. Now Dubai gets the full experience – fitting rooms, fabric feel, live sizing help – instead of guessing from a screen and praying to the delivery gods.
You’ll soon be able to visit an in-store SKIMS and stock up on all your intimates.
Kim herself summed it up in pure Kardashian fashion: Dubai sets the standard for luxury retail – and SKIMS came to match it.
So if your neutrals need upgrading, your basics no longer feel very “basic”, or you just want to say you shopped the Kardashian brand at its first Middle East flagship, you know where to go.
Where to find it:
Level 2, Mall of the Emirates, Al Barsha 1, Dubai
Opening hours:
Mon–Thu: 10am–11pm
Fri–Sun: 10am–12am
