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Lacoste Takes Over Alserkal Avenue

3 Days of Fun, Style, and Sports!

Lacoste is bringing all the action to Alserkal Avenue with a pop-up event like no other, and it’s happening for just three days—November 15th to 17th. It’s the ultimate celebration of the brand’s sporty chic legacy, featuring everything from a tennis court to a curated café and exclusive workshops.

The heart of this takeover? The Lacoste Tennis Court, where sport meets style. Whether you’re a tennis pro or just want to hit a few balls, expert coaches will be offering free one-on-one sessions, so it’s time to get your game face on.

Need a break from the court? Head to the Lacoste Café where you can sip on refreshing drinks and enjoy nourishing bites designed by Le Guepard. It’s the perfect spot to recharge while soaking in the Lacoste vibe.

From November 15th-16th, start your day with some Lacoste Yoga sessions (9 AM – 9:50 AM) to stretch and unwind in style. Plus, get creative at the Flower Workshop with MARIA GERMAN and the Tote Bag Workshop with IRMA ART WORKSHOP, all happening on Friday, November 15th.

And here’s the icing on the cake: take a stroll through Lacoste’s iconic history with an exclusive Lacoste Archive Exhibition. From the ’80s to 2024, explore the brand’s legendary journey and the evolution of its women’s collection.

This isn’t just an event; it’s a celebration of Lacoste’s heritage in sports, fashion, and tennis. You’ll get a chance to honour the legacy of founder René Lacoste while learning about the brand’s evolution.

So, mark your calendars and don’t miss out! 

The Yard at Alserkal Avenue—November 15th to 17th, 9 AM to 9 PM, @alserkalavenue.

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