Riyadh Season grand finale is almost ready thanks to “Leila, the Land of Imagination” created by Balich Worldwide Shows scheduled on Jan. 16, 2020 at King Fahd Stadium, which is expected to be the most unforgettable show of the whole festival.
After its first time in Saudi Arabia on the occasion of the 89th National Day celebrations, Balich Worldwide Shows has been confirmed as General Entertainment Authority’s strategic partner for this gigantic show that want to celebrate the future of the vibrant Saudi society with its strong roots and fulfilling lives. The same land of an ambitious nation, ready to initiate and ignite all its dreams.
The essence of being Saudi will be captured by a curious, adventurous and dreamy 10-year old girl chosen as lead character of the show: her name, Leila, is a word which means “daughter of the night” in Arabic and is often given to girls born in the night-time.
Leila is the symbol of the new Saudi generation living a changing reality getting closer and closer to Vision 2030. She looks at the world with the pureness and innocence typical of her peers and she deeply respects the values of her Nation, her culture and her family.
Leila’s journey begins from the beauties of her land, sparkling in the dark under a starry sky. The moon, symbol of time and the ignition of imagination glimmers over the landscape. Mesmerized by the natural wonders that surround her, Leila runs home to her parents, still excited for what she has just seen. While watching TV with them, Leila falls asleep and starts dreaming about her Kingdom, discovering all its secrets and realizing that everything is possible and the future is in her hands.
She not only chances upon real and surreal animals such as oryxes, camels and birds but also fascinating characters such as the land-men, embodying the colors of Saudi Arabia, and a poetess, dancing with a horse as a symbol of peace and freedom. Her dream ends as soon as she wakes up, but the experience she has just lived, has already left an indelible trace in her heart and mind.
To lead the project, an extraordinary all-female team: Creative Director Anghela Alò, Business Director Stefania Garibaldi (based in Saudi Arabia for over a year) Executive Producer Laura Cappelli, Commercial Director, Silvia Guenz and Annalisa Barbieri, Project Manager. The attention they drew with the 89th National Day Show made possible the production of this enchanting experience.
Therefore, for the Riyadh Season grand finale, the team has conceived a young and pure lead character, Leila, the symbol of Saudi Arabia today, but also of a new generation embarking on a constant changing journey toward Vision 2030. Leila will dream, imagine her future and face her fears looking at the world without any prejudice.
To amplify the show’s message, an innovative communication project raised together with the storytelling to speak directly to the younger generation through social media. For the first time in a large scale live show, the story is told at the same time on socials with special contents that allow you to experience the adventures development as protagonist through the eyes and emotions of Leila.